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Inside the campaign
We fit you, me & every body
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Inside the campaign
This season, we put our ‘We Fit’ brand mantra to the test, selecting 17 exceptional and inspiring people of all shapes, sizes, ages and backgrounds to try our one-of-a-kind fits. Everyone is different and every body is unique, and we believe in not just showcasing that, but embracing and celebrating it in every way.

‘We Fit’
fall collection

Our goal always has been to create a perfect fit for every body. Some may say that’s impossible. We’re here to show you it’s not.
Curvy or straight, slim or athletic, young or old, this campaign is proof that we truly fit every shape and size, including yours. Our world of denim welcomes everyone, handcrafted for you, just as you are.
This season, we put our ‘We Fit’ brand mantra to the test, selecting 17 exceptional and inspiring people of all shapes, sizes, ages and backgrounds to try our one- of-a-kind fits.
F A19.
‘We Fit’
fall collection
Everyone is different and every body is unique, and we believe in not just showcasing that, but embracing and celebrating it in every way.
Y ou .Me
#WeFit
Our goal always has been to create a perfect fit for everybody. Some may say that’s impossible. We’re here to show you it’s not.
Curvy or straight, slim or athletic, young or old, this campaign is proof that we truly fit every shape and size, including yours. Our world of denim welcomes everyone, handcrafted for you, just as you are.