This season, we put our ‘We Fit’
brand mantra to the test, selecting 17
exceptional and inspiring people of all
shapes, sizes, ages and backgrounds to
try our one-of-a-kind fits. Everyone is
different and every body is unique, and
we believe in not just showcasing that,
but embracing and celebrating it in
every way.
‘We Fit’
fall collection
Our goal always has been to create
a perfect fit for every body. Some may
say that’s impossible. We’re here to
show you it’s not.
Curvy or straight, slim or athletic,
young or old, this campaign is proof
that we truly fit every shape and size,
including yours. Our world of denim
welcomes everyone, handcrafted
for you, just as you are.
This season, we put our ‘We Fit’ brand mantra to the
test, selecting 17 exceptional and inspiring people of
all shapes, sizes, ages and backgrounds to try our one-
of-a-kind fits.
F A19.
‘We Fit’
fall collection
Everyone is different and every body is unique, and
we believe in not just showcasing that, but embracing
and celebrating it in every way.
Y ou .Me
#WeFit
Our goal always has been to create a perfect fit for
everybody. Some may say that’s impossible. We’re
here to show you it’s not.
Curvy or straight, slim or athletic, young or old,
this campaign is proof that we truly fit every shape
and size, including yours. Our world of denim welcomes everyone, handcrafted for you, just as you are.
meet every body
Explore one-on-one interviews
capturing their unique spirits, personal
stories and perfect fits.
