Inside the campaign
We fit you, me & every body
Coming Soon
meet every body
Explore one-on-one interviews capturing their unique spirits, personal stories and perfect fits.
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In adherence to state and provincial ordinances regarding COVID-19, order shipping and return processing may be delayed. You may also experience delayed response times from our customer service team as we make every effort to keep our employees safe. Your questions, comments and concerns remain our top priority, and we’ll continue to be here for you in the best way possible through this challenging time.
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This season, we put our ‘We Fit’ brand mantra to the test, selecting 17 exceptional and inspiring people of all shapes, sizes, ages and backgrounds to try our one-of-a-kind fits. Everyone is different and every body is unique, and we believe in not just showcasing that, but embracing and celebrating it in every way.
‘We Fit’
fall collection
Our goal always has been to create a perfect fit for every body. Some may say that’s impossible. We’re here to show you it’s not.
Curvy or straight, slim or athletic, young or old, this campaign is proof that we truly fit every shape and size, including yours. Our world of denim welcomes everyone, handcrafted for you, just as you are.
This season, we put our ‘We Fit’ brand mantra to the test, selecting 17 exceptional and inspiring people of all shapes, sizes, ages and backgrounds to try our one-of-a-kind fits.
F A19.
‘We Fit’
fall collection
Everyone is different and every body is unique, and we believe in not just showcasing that, but embracing and celebrating it in every way.
Y ou .Me
#WeFit
Our goal always has been to create a perfect fit for everybody. Some may say that’s impossible. We’re here to show you it’s not.
Curvy or straight, slim or athletic, young or old, this campaign is proof that we truly fit every shape and size, including yours. Our world of denim welcomes everyone, handcrafted for you, just as you are.
Explore one-on-one interviews capturing their unique spirits, personal stories and perfect fits.