Silver Jeans Co. is the innovation of president Michael Silver and design director Allan Kemp. After producing private label jeans for many of the top denim companies, Michael Silver recognized a niche in the market place for a quality, well-fitting denim brand that could be sold at a competitive price point. Teaming up with denim innovator Allan Kemp, Silver Jeans Co. produced it's first silhouette - a unisex pant with a 24" leg opening called the "Big Guy" - in 1991 and hasn't looked back since. Today the brand has grown to a 100 million dollar denim giant sold in North America, Europe, Asia, South America and Australia.
By focusing on product, the Silver Jeans Co. brand has transcended fad to become a core denim resource in the United States and abroad. The company relies on a mix of word of mouth, grass roots marketing and traditional advertising to spread its message and is the recipient of consistent praise by its customers for superior fit and styling. This has established Silver Jeans Co.'s enduring position in a vast and ever-changing denim marketplace.
The vast sourcing capabilities of Silver Jeans Co.'s parent company Western Glove Works allows the brand to offer premium European denims milled specifically for the brand such as Italian Candiani or Australian Brad Mills at an extremely competitive price point making Silver Jeans Co. a favorite among domestic retailers such as Nordstrom, Macy's, The Buckle and over 500 specialty stores nationwide. Each season, the brand offers both contemporary and classic fits for men and women in a range of styles and washes.
Silver Jeans Co. is manufactured by Western Glove Works, a family-owned company that has produced quality denim products since 1921. Created by the first generation Silver family to produce leather and denim work wear, the company has come a long way from its modest beginnings when Gauntlet Gloves, Treatemruf Riders and Handy Andy Overalls were all the rage. Today, Western Glove Works is one of the largest apparel manufacturers in Canada and a leader in the denim manufacturing industry, serving markets worldwide.