Silver Jeans Co.™ History
Silver Jeans Co.™ is an extension of Western Glove Works, a family-owned business that has produced quality denim products since 1921. Started by the first generation Silver family to produce leather and denim workwear, Western Glove Works has come a long way since its modest beginnings of Gauntley Gloves,'Treat-em-ruf' Riders, and Handy Andy Overalls.
After producing private label jeans for many of the top denim companies, Michael Silver recognized a niche in the marketplace for a quality, well-fitting denim brand that could be sold at a competitive price point. He teamed up with denim innovator Allan Kemp, and founded Silver Jeans Co.™. They produced the first silhouette in 1991, a unisex jean called the "Frisco," which went on to sell 2 million pairs.
1928. Western Glove Works annual company picnic at Grand Beach, Lake Winnipeg.
1921. Western Glove Works factory, the year the company was founded..
1921. Western Glove Works factory, the year the company was founded.
1949. Western Glove Works employees sewing denim.
1949. Western Glove Works employees pressing denim.
1949. Fourth floor sewing room of original Western Glove Works location in Winnipeg. Workers sew plaid jackets for the 'Handy Andy' line of childrenswear.
Over the past two decades, Silver Jeans Co.™ has become known as the must-have brand for those who demand a perfect fit from their jeans. The brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Dedicated to the craft of making jeans and the integrity of its product, Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today, the brand has grown to a $150 million dollar denim giant sold across North America, Europe and Southeast Asia.